By Jenni Mayor, Marketing & Communications Coordinator, Optus Stadium

Earlier this month Henrietta Farrell, Chloe Baines, Nadia Owen and Lexie Edwards represented Optus Stadium in our first Australian Tourism Exchange (ATE).

Armed with killer smiles and armfuls of #selfie props the team set off to sell the dream of Stadium Tours and Meetings and Special Events at Optus Stadium.


Lexie attempting to toss a ball one handed.

Across four big days the team hosted 80 (!) 13 minute appointments. Just to do the maths for you, that equals 1,040 minutes of talking for the team! A jaw dropping (literally) 17.3 hours!

This doesn’t take into account the networking at four equally as big nights of show stopping events hosted throughout Perth, at venues such as the pool side at Crown Perth and at Kings Park overlooking the city at night. Tourism WA pulled out all the stops with fireworks and amazing charcuterie boards with seas of cold cut meats, enough to make a vegan cry in despair!

The Stadium received overwhelmingly positive feedback and engagement from the buyers, with some even taking part in an early morning Stadium Tour, and the team are now busy closing deals and following leads.

A special mention goes out to Lexie, who during her last week with the team still helped sell Stadium Tours, train Chloe and had a toss of the ball in the booth, albeit one handed.

A little background information for those who haven’t been heard of ATE before:

ATE is Australia’s largest annual travel and tourism business to business event. It attracts around 1,400 delegates from approximately 550 Australian tourism operators, together with approximately 600 travel buyers (wholesalers and retailers) and 70 media representatives from more than 30 countries around the world!

ATE buyers going on a tour of Optus Stadium.

The event was expected to deliver around $9 million to the WA economy with more than 14,000 visitor nights spent in Perth and regional WA during ATE.

ATE also positioned WA as a leading tourism destination by showcasing the many and varied tourism experiences on offer throughout the state and, through the relationships and future business established at ATE, help to grow Australia’s $100 billion tourism industry in the long term.